Strade Bianche: let the season begin!

With the new edition of Strade Bianche , the first weekend of March officially marked the on-field launch of the synergy between Crédit Agricole Italia and RCS Sport , a three-year agreement in which Impresa e Sport acted as mediator and advisor , and which will see CAI take on the role of title sponsor of the RCS-branded cycling classics. The 2023 Strade Bianche Women Elite Crédit Agricole Italia saw Demi Vollering triumph, while Tom Pidcock took the men's title. An incredible spectacle amidst dust and mud that reached its fabulous conclusion in Piazza del Campo, well documented by the attentive live television coverage by Rai. The Gran Fondo Strade Bianche was also a great success, with 6,500 amateurs lining up at the start. Impresa e Sport in collaboration with Pinco srl, has activated the free CLEAN UP YOUR BIKE service by Nuncas  , which allowed 266 competitors to clean their bikes with all the professionalism of Nuncas' outdoor bike and leisure products. This service and format will continue at future events.