Parmigiano Reggiano Cheese Consortium

Objective: To support the Parmigiano Reggiano Cheese Consortium on an international sporting stage like the Rolex Paris Masters, strengthening the brand's positioning in the French market by narrating the natural, Made in Italy product through a contemporary, authoritative, and authentic language.

Activities: Selection of a strategic partnership capable of interpreting and amplifying the Consortium's values ​​of excellence, passion, and authenticity. Design of a brand experience encompassing multiple touchpoints, including the presence of international influencers, product placement in the players' lounge, engagement activities in the village, involvement of the French press, and product presence on the menus of VIP hospitality venues, integrating emotion, culture, and local tradition in a high-profile context.