Barilla Protein + at Rimini Wellness

Objective: launch the PROTEIN + product in a targeted context, at the Rimini fitness festival, with the aim of increasing awareness of the company's commitment to food innovation at the service of sport and an active lifestyle.

Activities: Design and implementation of the Barilla Protein + concept, coordinating various activities (product tastings, interactive activities, edutainment quizzes and exclusive gadgets, and performances by international trainers).