Crédit Agricole supports cycling

Objective: Significant presence at prestigious cycling events, a sport that the CAI has always supported due to its shared goals: engagement, inclusiveness, environmental awareness, innovation, and local development.

Activities: mediation and advisory operation for the creation of a partnership in which CAI becomes Title Sponsor of internationally important sporting events: 5 one-day races (Milan-Sanremo, Giro di Lombardia, Strade Bianche di Siena, Milan-Turin, Gran Piemonte), 2 stage races (Tirreno Adriatico, Giro di Sicilia) and two amateur events.

Client:

Crédit Agricole

Year:

From 2023

Project:

Advisory