With a degree in Economics and a major in Marketing, Giovanni began his career as a Marketing Communications Assistant at Nordica , followed by two stints abroad in New York and London, before finally focusing on the fitness and wellness market. After a long collaboration as Marketing Manager and the launch of Nestlé 's Powerbar brand in Italy , he honed his experience in sports nutrition at Enervit , a leading company in Italy. As Product Manager of the Gymline Muscle brand , he oversaw the relaunch of the fitness line. As Marketing Manager in the Sports area, he focuses on the development and launch of new products, athlete management, and event sponsorship. His many experiences working alongside athletes include Alex Zanardi in the first Ironman in Kona (Hawaii) and with Federico Pellegrino , Italy's most successful cross-country skier, in his World Cup victories.

In 2016 he joined Impresa e Sport, with a wealth of experience, including international experience, and an unparalleled passion.

Giorgio was immersed in the spirit of great sport as a child, alongside his father, the legendary masseur Giannetto, during the winter outings of champion Fausto Coppi. After graduating as a Master of Sports, he joined the family business, the Equipe Cimurri Sport, through which he began organizing and sponsoring memorable sporting events. From the tennis battles between Borg and Panatta, McEnroe and Gerulaitis, Vilas and Bertolucci, to Messner's 8,000-meter run, through Mayol's records, the Olympic victories of De Zolt, Tomba, and Bordin, Moser's hour record, Pizzolato's triumphs in the New York Marathon, Orioli's in the Paris-Dakar, and Pablito Rossi's at the 1982 World Championships. From 1999 to 2005, as City Councilor with responsibility for sport, he promoted important initiatives: training camps of the Italian National Swimming Team with champions such as Pellegrini, Rosolino, Fioravanti, and Magnini; the arrival of a stage of the Giro d'Italia; and the construction of the Cycling Introductory Track named after his father Giannetto. From 2002 to 2005, he was responsible for external relations for the Giro d'Italia, and from 2005 to 2009, he organized the Memorial Cimurri, an international race for professional road cyclists.

Susanna has always worked alongside Giorgio and Giovanni, specifically in the secretarial and external relations, as well as actively and collaboratively in the organization of major events.

After having worked within theCimurri Sport team, she dedicated herself with passion to the creation and progressive growth of Impresa e Sport within which she truly represents a point of reference.

Companies, committees, sports clubs, athletes, entrepreneurial and commercial entities are welcomed, supported, and mentored by her professionalism and expertise . A passionate sports enthusiast, she has accomplished small and large feats with the strength and determination that has always characterized her: from the New York Marathon to the Stelvio bike ride to the Eroica on the dirt roads of Tuscany, nothing can stop her.