Nova Eroica Buonconvento 2025: passion and dust, as always.

This past weekend, we once again experienced the true spirit of cycling. With the 9th edition of Nova Eroica Buonconvento, the heart of Tuscany welcomed over 1,300 cyclists from 20 countries, from Japan to Australia, via Chile and the United States.

We at Impresa e Sport are proud to support those who make all this possible every year: an event that has become an international symbol of cycling and the beauty of the white roads.

From the 290 km of the Nova Epic Route, starting before dawn and climbing 5,500 meters, to the family snack on the grass and the Pedale Rosa ride, every experience was a tribute to the passion, hard work, and spirit of sharing that inspire these communities.
Thanks to Nova Eroica for reminding us that, as in sport, the motto also applies to work: Race. Ride. Relax.

And thanks to our clients Ambrosoli SpA, Named Srl , and Nuncas Italia SpA for their usual professionalism during this scorching weekend.

Until next time!