Marcialonga 2018: The tradition is renewed!

Impresa e Sport attended the press conference in Milan to present the 2018 Marcialonga , the ski marathon most loved by cross-country skiers from all over the world and second only to the Vasaloppet.

Truly a royal audience was present in the conference room of the Savini Restaurant, starting with the splendid reigning Miss Italy Alice Rachele Arlanch, a breath of “beauty” straight from Trentino, who on January 28th will give the go-ahead to around 7,500 cross-country skiers.

And also our friend Paolo Bettini, Olympic champion now struggling with the combination of cycling and cross-country skiing, not to mention the greats Cristian Zorzi , Bruno Debertolis and Marco Albarello.

Partner Sorgenia was present in the person of Simone Lo Nostro: "We're proud to be able to associate our brand with Marcialonga, one of the greatest sporting events in the world. One of our mottos is to put energy into it, and who better than Marcialonga could need it, a race that makes self-sacrifice its guiding light.".

Marcialonga also unveiled its new look: a completely revamped logo, image, website, and graphics that remain true to tradition, a key aspect of a popular event that relies on its connection to the towns and valleys.

Giorgio Cimurri with Miss Italy Alice Rachele Arlanch and Paolo Bettini