L'Eroica in Gaiole in Chianti: a beautiful return!

L'Eroica is a world of passion, hard work, joy, and achievement. From past to present, discovering wondrous scenery and incredible characters!

A timeless two-day event to experience the thrill of "the beauty of hard work and the thrill of achievement," values ​​that have become appreciated throughout the world.

Over 7,000 registered participants rode through Siena's iconic Piazza del Campo for the first time on their stunning vintage bicycles, sporting incredible wool jerseys.
Thank you, Eroica, for giving us these incredibly special days!

Thanks tothe important Italian companies that have once again entrusted us with coordinating their brand activities.

See you in 2022 for the 25th edition.