Florence is back on track!
Nearly 15,000 participants, 52% from abroad, enlivened the 41st Estra Firenze Marathon, transforming the historic center into a global stage for sport, culture, and community.
This event confirms its status as "a jewel in Tuscany's crown," thanks to its now fully international reach. The involvement of the city and its 2,500 volunteers was crucial: collective enthusiasm continues to be the true driving force behind the event.
On the athletic front, the spotlight was on Badr Jaafari's extraordinary feat, finishing in 2:09:57 on his debut over the distance, taking Italy to the top step of the podium.
Sports tourism, brand exposure, widespread activations, and a strong impact on the city's fabric. A concrete example of how sport can drive attractiveness and development.
Special thanks to Nuncas Italia SpA, partner in this event, for their support and sharing a vision that enhances the region through sport.









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