Impresa e Sport and DMTC join forces and expertise for Noberasco.

Sports, Athletes, Communication: Impresa e Sport and DMTC are working on a project to promote the Noberasco Plus bar line

Noberasco is a leading company in the dried and dehydrated fruit, always committed to
promoting the local area through a transparent and eco-sustainable supply chain. It views sport
as a philosophy, where the slogan "Easy to feel good" finds perfect application and
infinite potential.
Impresa e Sport, a sports marketing consultancy agency, and DMTC, a communications,
public relations, and content creation agency, will be Noberasco's partners in developing a
comprehensive communications plan that will promote, through sport, not only the concept of
well-being intrinsic to the brand but also the new line of PLUS Protein Bars.
The project, with a strong digital focus, will see the creation of a team of athletes who embody the values
​​of the brand and the product itself. A series of content will be developed for each participant,
including texts, videos, news, signature podcasts, and much more, all contained within a
digital environment that will collect and tell the team's stories, without forgetting the
social component.
The protagonists of the “Noberasco Team Plus” are: Luminosa Bogliolo (show jumping), Federica
Brignone (alpine skiing), Virginia Cancellieri (cycling), Leonardo Fioravanti (surfing), Stefano Ghisolfi
(climbing), Michela Moioli (snowboarding), Lorenzo Musetti (tennis), Giorgia Speciale (windsurfing),
Arianna Tricomi (freestyle skiing) and Alessia Zecchini (freediving).
"Impresa e Sport and DMTC are truly proud to be able to collaborate and team up with
Noberasco, an Italian excellence with over 100 years of history, which has based its path on three
pillars: innovation, commitment, and tradition. Having gained their trust is a commitment that honors us.
Our agencies together create a strong and complementary team, united by the shared
goals, spirit, and values ​​typical of the world of sports. A winning synergy because it is based on
specific skills and a knowledge of the dynamics of the sports world that is unique in the market" –
These are the words of Giovanni Cimurri, CEO of Impresa e Sport and Marco Del Checcolo, CEO, Founder, and
Strategic Planner of DMTC.
"Enthusiasm, engagement, and communication about the importance of sport and proper
nutrition are values ​​we have always shared at Noberasco. 'Easy to feel good,' which we have
chosen as our slogan, perfectly sums up our mission, which encourages people to consume
healthy products daily and adopt healthy lifestyles. And it is precisely with this spirit that the
project ," said CEO Mattia Noberasco.