April, time for Nova Eroica

The tenth edition of NOVA Eroica was held in Buonconvento on Saturday, April 11th and Sunday, April 12th. 1,200 athletes from across Europe participated in an event not only populated by cyclists, but by the entire Val d'Orcia community. This demonstrated that, beyond its sporting dimension, NOVA Eroica is an event capable of engaging the entire region: days filled with meetings and music, an atmosphere that has transformed Buonconvento into a true festival dedicated to cycling culture.
Even after ten years, NOVA Eroica continues to grow and evolve, while maintaining its spirit intact: combining sport, landscape, and community in an experience appealing to cyclists of all levels.
After the success of the Buonconvento stage, it was the turn of the Prosecco hills to host the energy of NOVA Eroica Prosecco Hills.
On Saturday, April 25th and Sunday, April 26th, 1,200 athletes from four continents rode among the vineyards of the UNESCO World Heritage Site, in an event that engaged not only the cyclists but the entire community of Susegana and surrounding towns. Many young people were present, both on the routes and in the village area.
This edition was once again a resounding success with the public, thanks to the activities at the stands of our clients Ambrosoli and Nuncas and the excellent selection of strictly Made in Italy products.

The ability to evolve, to reach new audiences, including international ones, and to strengthen the bond between sport, territory, and community; this is the true value of NOVA Eroica. Congratulations to those—including institutions, volunteers, and partners—who have transformed a passion for gravel into an experience of excellence!